Facebook Will Punish the Page Loading Slow Site

Facebook Will Punish the Page Loading Slow Site

Facebook wants to make the Internet faster. The company is taking advantage of its position as the world's largest social network to achieve that goal.

Home NEWS Facebook Will Punish the Page Loading Slow Site

Facebook wants to make the Internet faster. The company is taking advantage of its position as the world's largest social network to achieve that goal.

 

From the beginning of next month, Facebook will filter the message in the user's message stream, punish the page loading slow site, reward the site to load fast.

 

Facebook news stream team product manager Greg Marra said that this is in line with the needs of users. He revealed that in the Facebook user to submit feedback to the platform, the page is slow to open one of the biggest problems.

 

"When the link loads very slowly, the user is very frustrated," he said.

 

Aberdeen Group survey conducted by technology consulting firm shows that if the page loads more than 3 seconds, nearly half of the site visitors will leave. Currently Facebook will go further and punish the pages where the page loads slowly, ensuring that users stay in the Facebook message stream.

 

Facebook is not the only company trying to use its own power to influence the Internet. Two years ago, Google adjusted the results of mobile search, only show the small screen looks good results of the page.

 

Of course, Facebook does not judge the value of a page based on the load time. Facebook's algorithm uses thousands of signal points, such as user comments and "point of praise" situation, to determine what should be given priority display.

 

Marra says the link will not disappear completely from the message flow for sites that are slow to load. "If the slow-loading site does provide information about your relevance, you will still see the content in the message flow. Our hope is that, as a whole, this can help solve the user's page on the phone Loading slow feedback. "

 

Facebook said the company announced the decision one month ahead of schedule, so that publishers have time to make the necessary optimization of the site. Facebook lists some suggestions on the media blog to help the site improve the speed, more suitable for mobile devices.

 

"We hope that this adjustment will help users see more of what they are interested in," said Marra.

 

Melors Team

2017.08.07

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