Chanel will stop using exotic animal skins and fur
He also included fur in the list, of which ChaneChanel has become the first luxury fashion house in the world to stop using exotic animal skins, like snake, crocodile, lizard and stingray.
Luxury accessories made from such materials have hit peak prices in recent years. Chanel handbags coats and shoes made from snake, alligator and stingray skin have reportedly sold for up to $8,000.
The company's head of fashion, Bruno Pavlovksy, said it had become harder to source such pelts ethically.
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Although Chanel's designer Karl Lagerfeld insisted the move was made independently, animals rights groups hailed the decision.
Python skin bags have reportedly been taken down from the Chanel site, but Pavlovsky said it would take a while for existing products to leave their shops.
The company would now focus developing leather and other material from "agri-food" industries, he said.
Other luxury brands have also stopped using fur but campaigners hope they will follow Chanel in abandoning exotic skins.