Nearly 40 percent of Chinese college students follow internet celebrities: report
Nearly 40 percent of college students in China have followed internet celebrities on social media platforms, according to a blue book review regarding China’s society released by Chinese Academy of Social Sciences on Dec. 25.
Game players and beauty influencers are the most favored groups of Chinese college students, the blue book said.
8 percent of the followers check internet celebrity updates daily, 16 percent at least once a week, and 5.5 percent once a month.
The report also found that about 10 percent of the students who are in the process of earning vocational education degrees pay attention to internet celebrity posts practically on a daily basis, 3.4 percentage points higher than college students.
Statistics showed that 41.7 percent of undergraduates follow game players, and 31.6 percent follow beauty bloggers.
In addition, online celebrities in cooking, fashion shows, as well as in outdoor activities as well as the tourism sector are also attractive to college students. They are respectively followed by 25.9, 16.6 and 16.0 percent of the student followers.
Sports and technology channels are respectively favored by 19.0 percent and 16.2 percent of male followers, while 38.0, 23.5 and 23.2 percent of the female students follow food, gaming and shopping channels.
Watching live streaming and following internet celebrities have both become a way of relaxation for college students, said the blue book report.